If you need to market your product/website, you need to analyse your play ground and set yourself to win! You cannot start the game and leave it to luck! This is true in the case of Search Engine Optimization (SEO) too. Search Engine Optimization efforts requires analysis of who your competitors are and how you can deal with them. This is an effort to put together some of the important aspects of competitor analysis. Customers generally look for your services or buy your products as an answer to some problem that they are facing. Do a thorough research about how you are going to address this. Research what are the general needs of your target market and does your proposed product / service solve them. Use social bookmarking: Social bookmarking is latest trend in link building as well as website promotion. Plenty of social book marking site are their. Search in Google for social bookmarking site list and submit your website with desired keyword in title. Many budding entrepreneurs launch their online business with a lot of energy and enthusiasm. If you met them at the early stage of their business, they would assure you of their belief that their webstore would be a success. However, after a few months of slow sales, their enthusiasm begins to wane if there are little or no sales. Most new online marketers under estimate the importance of doing research around a certain product and niche they want to sell in. this research should include keyword research, Competitor seo analysis and the various cost of advertising. Guidelines and training - What tools and knowledge will your team need? What are the rules of engagement? Who owns the profiles? What content can be shared? What are your brand/messaging guidelines? What is expected of your staff? How are you going to communicate the strategy and guidelines? In other words, DON'T LIE. Even preschoolers know that lying is unethical so I'm not planning to go there. On top of that, lying about your working skills in particular is similar to playing a lead role in the "dumb and dumber" movie but in this case you will be playing the dumbest! Sooner or later the phony mask will fall and you'll lose your most valuable asset: your credibility. Above are some ethical methods to get free links to your website. You can do it yourself. Within 2 to 3 months you can see the result in terms of search engine ranking.
If Google finds quality hyperlinks linking to your website, it provides you greater credit for rating higher. Search engine rating services can help you enhance your rankings in no time. Check your backlinks and seo score with our Seo Analyzer Tool